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Lapse & Persistency

Policy lapse ratios, persistency decay curves, and the cost of lapsed coverage across India’s life insurance industry.

78 Out of 100 Quit Before 5 Years — Will You?

April 2, 2026March 26, 2026 by Ashok Hegde
Featured image for: 78 Out of 100 Quit Before 5 Years - Will You?

Cheat sheet 78 out of 100 Bharti AXA policyholders quit before completing 5 years (FY 2025). At the other end, ICICI Prudential retains 59 out of 100. The insurer you choose determines whether you’ll stay. The steepest drop happens between year 1 and year 2. Industry-wide, roughly 20-30% of policyholders don’t renew after the first … Read more

Categories Data-Backed Gyan, Lapse & Persistency

86 Lakh Policies Wiped Out: Lapse & Persistency

August 17, 2026March 25, 2026 by Manan Shah
Featured image for: 86 Lakh Policies Wiped Out: Lapse & Persistency

86 lakh policies lapsed in FY 2024-25, erasing ₹8.7 lakh crore in coverage. 12 years of IRDAI data reveals which insurers lose the most policyholders and why.

Categories Data-Backed Gyan, Lapse & Persistency Tags data-backed-gyan-featured
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